Software Mind SA has delivered an IPTV digital television system, which consists of equipment and specialized software that provides, among others: transmission of signal from cameras, OB trucks, audio video mixers and the CCTV system, precise management of advertising and graphic design, access to dedicated services and information services and video on demand (VoD).

Software Mind MultiMedia Sport Solutions is a modern multimedia communication channel whose main goal is to provide customized and precisely targeted information. This way the stadium will increase its potential in terms of generating additional income from broadcasting advertising and additional information about available services. The system allows, inter alia, the presentation of visualizations of the facility and information about public transport available after the event held at the stadium.

Interactive services are a kind of "stadium maps" that help to move around the facility, providing information about restaurants, fan shops, allowing viewing the results tables or presenting the history of participating players. The system also communicates information regarding the next scheduled major sporting and cultural events held at the stadium.

With the ability to provide dedicated information for each of the 260 screens of the IPTV system, it enables optimum adaptation of content and services to each group of customers present at the stadium (VIP boxes, business club, commentator’s and press boxes, UEFA rooms, restaurants and snack bars, meeting rooms, locker rooms and other public areas in the stadium). This has a significant impact on substantially raising the rank of the facility and attracting leading advertisers.

The Wrocław stadium is the second facility in Poland where stadium television has been installed. Previously, Software Mind MultiMedia Sport Solution has been implemented at the Wisła Kraków stadium.

About Software Mind SA:
Software Mind SA  is a software house that produces and delivers software solutions to the global market in telecommunications, media, finance and banking sectors.  It also offers innovative IPTV and Social CRM solutions.  Software Mind's motto is "the responsibility for results" – the company always works with the business goal and the success of each project in mind. 
The key clients of Software Mind SA include: T-Mobile, Orange (France Télécom Group), Polkomtel (PLUS GSM), P4 (Play GSM), DIALOG Telekom, NETIA, UPC (Liberty Global Group), Sferia, CoreLogic Corporation, GTECH Corporation, Mach, BNP Paribas Bank, Raiffeisen Group: Raiffeisen Bank, Raiffeisen Leasing, Raiffeisen Insurance Agency, Aviva, BZ WBK (Banco Santander), Bank DnB NORD, BillBird (Moje Rachunki, Moje Doładowania), WARTA Insurance and Reinsurance Company, Doradcy 24, PKN ORLEN, PGE Capital Group, Garlik, WeKnowIt, ROBUST. 
The company collaborates with international partners such as: Microsoft, Oracle, IBM, TIBCO, Ultimus, Adobe.

Contract for media:
Software Mind S.A.: Monika Błotnicka, monika.blotnicka@softwaremind.pl, tel. +48 512 120 230