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| Brand Service |
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Brand Service is a solution allowing the analysis of the opinions posted
on the Internet, related to a specific brand, product, service, company
or person.
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Software Mind SA has won the competition Innovation of the Year 2011. It was awarded for its Software Mind Brand Service system.
Innovation of the Year is a competition implemented under
the auspices
of the Faculty of Technical Sciences of the Polish Academy of Sciences.
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The business goal of Software Mind Brand Service
is automatic, real-time analysis of the content found on the Internet, especially:
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forums,
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blogs,
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social and information networks,
which aims
to find:
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posts,
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comments,
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statements,
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opinions
on brands, pointing to
customer questions, problems or dissatisfaction.
Opinions found
are presented in a client application, accessed by the customer service
consultants. The application provides opinions found ranking them (the
more important the opinion is, the more people read it, the higher its
priority). Every opinion is linked to the place where it was found. The
consultant supporting the given brand can help / give information /
submit an offer to the customer expressing dissatisfaction, having a
problem or a question, directly on the website.
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