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Innovation of the Year is a competition implemented under
the auspices
of the Faculty of Technical Sciences
of the Polish Academy of Sciences.
Innovation
of the Year is a nationwide programme designed to promote the idea of
innovation, modern, unique and original solutions, and encourage
businesses to develop innovative technological ideas. Its task is also
to penetrate the market in order to search for, and then distinguishing
innovative products and technologies that after evaluation, receive a
certificate of the Innovation of the Year.
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System Software Mind Brand Service implements the strategy of Social CRM
– it is a business strategy focused on building company value growth by maintaining relationships with customers using social networks.
The business goal of Software Mind Brand Service is automatic, real-time analysis of the content found on the Internet (especially forums, blogs, social and information networks), which aims to find posts / comments / statements / opinions on brands, pointing to customer questions / problems / dissatisfaction.
Opinions found are presented in a client application, accessed by the customer service consultants. The application provides opinions found ranking them (the more important the opinion is, the more people read it, the higher its priority). Every opinion is linked to the place where it was found. The consultant supporting the given brand can help / give information / submit an offer to the customer expressing dissatisfaction, having a problem or a question, directly on the website.
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