The main assumption of the mobile CRM is to support companies in the area of building strong relationships with the Customer, to enhance its satisfaction through ensuring proper service in any place and time, mainly in the Customer’s current location.

Mobile CRM is a solution intended for employees working in the field or persons who perform their tasks in different locations. This tool is indispensable to those who require access to Customer data and Customer-related data in any place and at any time e.g..: offers, promotions, orders, preferences, etc.

The following sectors use the Mobile CRM solution most frequently:

• insurance companies (insurance agents),
• financial and banking services (agents offering financial services, credit cards, banking services),
• telecommunications companies (direct and indirect sales networks within the telecommunication companies),
• FMCG manufacturers and distributors (chains selling FMCG goods, merchandising, van selling),
• real estate (real estate agents),
• advertising agencies, advertising departments of media companies (advertising agents),
• medical and pharmaceutical companies (medical and pharmaceutical service sales networks),
• cosmetics companies (direct distribution of cosmetics).

Software Mind combines the Mobile CRM solutions with Customer Intelligence, providing salespeople with an additional tool in the form of a recommendation system whose function is to prompt the salespeople what offer is likely to attract the Customer they intends to meet with.