A growing number of affluent customers and their increasing demands are changing trends in the private banking sector. The banking service market is becoming more and more leveled and it is more and more difficult to deliver market hits, i.e. offers standing out against the competition. In the context of strengthening and aggressive competition and progressing margin drainage, tools supporting customer acquisition and helping to build long-term relationships are the most effective method of creating competitive advantage.

Based on many years’ experience in providing CRM systems, Software Mind has developed its own specialized solution - Software Mind CRM Finance – an integrated IT tool to enable conscious and modern sales and customer service management.

At the congress Grzegorz Młynarczyk, Senior Vice President Software Mind will give a presentation entitled ‘The Role of Business Process Support Systems in Private Banking’.

The presentation covers the following issues:

• Use of strictly defined flows for process control.
• Use of tools intended for information flow management.
• Customer relationship management with the use of processes.
• Support  for consultants cooperating with customers.
• Use of BPM tools.
   

During the congress our consultants will be available at our company stand. We cordially invite you to visit it and become familiar with our offer.