The telecommunications services market is levelling out and it is more and more difficult to launch market killers. With aggressive competition growing stronger and a progressive margin drain, tools supporting the acquisition of customers and the building of long-lasting customer relationships are the most effective method of creating competitive advantage. Software Mind’s experience in cooperation with telecommunications companies shows that the companies’ priority is to ensure billing and customer care solutions, nevertheless, it is not enough. Sales forces of typical telecommunications operators encounter numerous problems, including:
- Lack of tools for continuous monitoring of sales effectiveness and market situation.
- Limited flexibility of the sale network – difficulties in expansion and fast launch of new products.
- High operating cost related to manual handling of sales documents.
- Highly dispersed customer information.
- Lack of coordination of activities and customer information between particular sales and customer service channels.
The majority of the problems are handled by CRM systems or sales support systems, whereas the market offers an insufficient number of systems dedicated for telecommunications, which can be afforded by a medium-size operators, i.e. alternative operators of mobile and fixed networks, providers of services based on the IP network, cable televisions or MVNO.
Based on its long-standing experience in building CRM solutions and cooperating with leading telecommunications operators, Software Mind has created its own, specialized solution – Software Mind CRM Telco – an integrated IT tool enabling conscious, modern sales and customer care management.
Software Mind CRM Telco ensure sales handling in each sales channel, including direct and indirect ones, sales executed through commercial partners, the ‘door-to-door’ channel, Customer Care Centres, the Contact Center and Self care channels. The element interesting in terms of functional possibilities is Self care, which provides customers with the self-service function via the Internet.
Deployment of the solution will bring the following business benefits:
- conscious sales management,
- reduction of costs and time of order and request execution through eliminating manual work,
- fast diagnosis of problems with sales plan execution,
- management of order and request handling processes – their automation based on defined business rules.
The system is fully scalable, easily adjustable to individual needs of every company and it will develop with it.
More information on the solution: Software Mind CRM Telco
Software Mind is currently in negotiations with the first Customers interested in the solution. As the talks show, it is an invaluable tool for a majority of telecommunications companies.
The solution will be presented at the congress ‘Telecommunications and Media 2007”, which will be held on March 29 and 30, 2007 at Hotel Le Royal Meridien Bristol in Warsaw. The congress is organized by Informedia Polska.
About Software Mind:
Software Mind is a modern, globally operating software house company, which specializes in the provision of highest quality IT products and services directed at enterprises in such sectors as telecommunications, finance and banking and SME. The company’s offer includes solutions supporting business relationship management, customer knowledge management and execution of dedicated IT solutions, creation of EAI architecture, management and organization of software engineering processes, quality audits.
The company’s success can be owed to its flexibility in cooperation, high quality of solutions delivered, unconventional financing models and unique knowledge, utilized, inter alia, in the execution of pioneering projects based on Semantic Web innovative technologies and Business Intelligence tools.
Software Mind has clearly defined values and a future development vision: People, Quality, Products, Innovation, Transparency. The company team is composed of specialists who studied at renowned Polish universities, with long-standing experience in combining the world of business with the world of new technologies.
Contact for media:
Monika Błotnicka
Software Mind Sp. z o.o.
Tel. +48 12 252 34 25
Mobile: 48 512 120 230
E-mail: Monika.Blotnicka@softwaremind.pl