Data collected from customer internal system, as well as from Software Mind Sales Support i Software Mind Financial, may be used for target analysis. These systems provide full customer analysis and additional information recorded during sales process e.g. subsequent interest in different product, customer investment plans.

The most important functionality of the System includes :

• data analysis concerning client and his product. This data is collected from internal systems of the organization,
• utilization of data recorded in Software Mind Sales Support i Software Mind Financial Adviser,
• utilization of effective data from other BI systems i.e. SPSS, Cognos, Bussines Objects,
• defining boundary conditions for events that are occurring on a client and his products (fully utilized credit line, great stockpile of cash on account etc.),
• identifying cross sell opportunities that in accordance to clients’ profile and products,
• marketing or informative campaign process initiation in Software Mind Campaign Management system.
  

The System is dedicated to departments which analyze sales data of a client or group/segment of clients. Marketing
or informative campaigns are generated on the basis of analysis and results. Software Mind Contract & Cross Sell Management is responsible for direct sales network support and the maintenance of the relation between consultant and client.
The System enables constant preview of events that are occurring on a client and therefore leads to undertaking 
an appropriate action. This results in boost of client’s profitability