Customer satisfaction growth:
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21.6 % hotel guests declare that IPTV systems raise the satisfaction with the stay
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increase in the rate of returning customers by about 8.7% per year two years after the IPTV system has been made available
Revenue growth analysis based on IPTV:
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The number of hotel guests who decide to take advantage of the SPA offering grows by 12.8%
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The number of hotel guests who decide to use the restaurant grows by 18.5%
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Approximately 21% of hotel guests use a virtual movie rental at least once during their stay
The main benefits of the implementation of the system:
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consistent promotion of the hotel brand
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increase in profit based on an offering of extra payment services
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increase in customer loyalty through strictly dedicated services and personalization
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growth of the facility profile
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access to the full range of hotel services through a TV set
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full control over the information transmitted
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the option of creating any extra services:
- city information (map)
- facility information
- weather service
- information about cultural events
- trip planning service
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support for the development of new business models with fast return on investment through dedicated transfer
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option of displaying notices, information, advertising
Reviews of the hotel environment:
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"Since DCM introduced IPTV in all our rooms, the number of films viewed increased by around 25%. We are delighted with the revenue growth. Now, we can offer our guests excellent entertainment in the room while being able to display information about promotions directly in the guest rooms"
Phil Jones, Citywest Manager
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"Most providers still use standard cables to deliver television channels, and the quality is not good enough for what we want in the Fota; IPTV, on the other hand, has excellent image quality. It also gives us a chance to change the TV set into an interactive source of services and information for our guests"
Damien Sheridan, IT Director for Communication and Construction at Fleming Construction
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"Cable TV will go for good. (...) With IPTV, you can select the channels almost like on a Chinese menu"
Eric Cruz, IT Director at the hotel Mandarin Oriental New York
Source – Software Mind SA analyses
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