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generating extra profit based on display of dedicated content
- full control over the information
- acquisition of targeted customers by offering dedicated services for a specific group (VIPs, journalists, fans)
- boost in prestige of facility and events organised, through acquisition of leading advertisers
- development of competitive offers for mass event organisers
- raising interest in VIP tickets/boxes
- adjustment of premium services to the needs of specific audiences
- support for the development of new business models, with quick return on investment
- competitive advantage over premises equipped with standard multimedia systems
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