The main objective of the project was to develop and implement a long-term business concept of a loyalty program by using the appropriate tools and marketing activities aimed at building and maintaining positive relations with groups of customers.


The agreement included the implementation of a project consisting of three parts: a Central Customer Database (based on our CRM system), an Image Portal and a Loyalty System.

The following business objectives were set for the solution installed: company profit increase, in part due to increased customer satisfaction, increased sales of hotel services as well as products and services offered in the entire network of the Likus group. All of the objectives have been achieved  The Loyalty Management system installed also provides an increase in the frequency of visits and duration of individual visits, activates Customers in low-season periods, increases the coefficient of hotel occupancy and helps win new Customers – by increasing the market base and by increasing sales using the intermediaries channel.

About Software Mind:
Software Mind SA is a software house producing and providing software solutions to the global market, offering solutions for the B2B segment in the telco, financial and energy sectors. Software Mind SA plays a major role in the world’s market of semantic technologies. Key clients of Software Mind SA include Garlik, GTECH Corporation, Mach, PTC sp. z o.o., Fortis Bank SA, and BillBird SA. The company cooperates with a range of international partners including GFI, Kabira, and Ultimus.

Press contact:
Software Mind: Monika Błotnicka, monika.blotnicka@softwaremind.pl, tel.  +48 512 120 230